the ANJ launches a large public consultation of the various stakeholders – European Gaming Industry News
The aggregator and platform GrooveGaming has found the incentive to partner with Scottish B2B game provider Incentive Games, which has claimed valuable new areas in the iGaming industry, including lead generation, maximization of customer value and global service provision. class-leading gaming solutions that help businesses realize their full potential. The initial introduction came from Simy Wolf, General Counsel at GrooveGaming, who was instrumental in bringing the two dynamic companies together.
Incentive games with free and paid virtual sports products have ushered in new territory in an intriguing era for the iGaming industry. The Edinburgh-based company has grown steadily and recently celebrated the progress of its flagship Single-Game Fantasy Sports Product, which awards gamers a daily prize.
GrooveGaming’s constant integration of high quality content allows casinos and operators to reshape marketing and promotions while delivering the best possible selection of games for their segment customers using data science to optimize revenue. The two tough category companies together see multiple opportunities based on a common approach to innovation and synergies around how technology will continue to drive engagement as a core element of the business model.
With literally thousands of games to choose from, some elements of the GrooveGaming platform are universal for all operators integrated into it through GrooveOne, such as smart dashboards, game transactions, game display, the calculation of jackpot contributions, game metadata, replays and game history; as well as detailed reports on ROI, financial transactions, gaming revenue, betting, detailed gaming statistics and RTP analysis to ensure uninterrupted quality performance for casinos and players.
One of the main reasons that GrooveGaming is emerging as the aggregator of choice around the world is that GrooveGaming is powered by technological innovation that provides operators with the ability to activate a range of features that enhance performance. customer experience and engagement, improve retention, encourage extended play, and produce higher returns.
John Gordon, CEO of Incentive Games, said: “Incentive Games already has a presence on five continents, so we looked to GrooveGaming for improved distribution. Their global profile is something we wanted to tap into and we are delighted to be identified in partnership with one of the fastest growing aggregators in the world.
Yahale Meltzer, COO at GrooveGaming said: “Gaining an edge in this industry is never easy, however our team is delighted to integrate Incentive Games with a distinctive and successful global offering. Rightly, Groove is best known for its excellent technology, but we have quietly put together a strong team that provides the service our operators and partners have come to expect. Simy Wolf, who was recently appointed Groove’s Head of Legal, will use his network of contacts and extensive industry exposure to help us enrich our ability to do business, as demonstrated by this partnership with Incentive Games.