09/02/22: Opening of public consultation on the next stage of the Swaffham heritage plan
Cabinet of Breckland Council has voted to submit draft plans for the High Street Heritage Action Area in Swaffham to public consultation. The two documents are the Swaffham Conservation Area Assessment and the Swaffham Town Center Improvement Master Plan, and consultation on them is now open and will run until March 4, 2022.
The £95million government-funded High Streets Heritage Action Zone scheme, which is implemented by Historic England, will unlock the potential of high streets across England, fueling and infusing economic, social and cultural recovery new life for future generations. Historic England works in partnership with Breckland Council to deliver this program in Swaffham.
The conservation area assessment was prepared by Purcell Architecture. A conservation area is defined as an area “of particular architectural or historical interest, the character of which it is desirable to preserve or enhance”. The Swaffham Conservation Area covers the historic town center and the roads branching off from it, as well as the cemetery and green spaces to the east. The conservation area assessment defines the defining characteristics that make the area special and provides a set of management recommendations for the continued protection and enhancement of the area.
The conservation area was last assessed in 1974 by Breckland Council. This new assessment makes recommendations for some changes to the boundary of the area to accommodate changes to the city since then. If adopted, the new assessment will help inform Swaffham’s planning policy.
The downtown improvement master plan was prepared by the consultancy firm Urban Symbiotics. It aims to set out a vision for the future of Swaffham as a 21st century market town that incorporates its rich heritage. It was designed after an engagement activity involving local business owners, community groups, youth groups and other stakeholders.
The third element of the HSHAZ program is a building improvement scheme, which comes with Kings & Dunne Architects. It provides funding for improvements and restoration of traditional and heritage features to buildings within the HSHAZ boundary area and is already open to applications from building owners.
Cllr Paul Claussen, Executive Member of the Breckland Council for Economic Development and Growth, said: “The High Street Heritage Action Zone is a really exciting project for Swaffham, and I’m delighted to see it move forward. ‘next step. These two documents complement each other: the Conservation Area Assessment sets out in detail the buildings and areas that are important to the unique character of Swaffham and the Town Center Master Plan sets out our vision for including this character in the Swaffham’s future. I encourage everyone to use this consultation period to review both documents in detail and let us know your thoughts. Our Future Breckland project aligns with the HSHAZ project as part of our corporate priority Thriving Places: the future is truly bright for Swaffham.
Tony Calladine, East of England Regional Manager, Historic England, said: “I am delighted to see the Swaffham High Street heritage action area growing and would love to see the people of Swaffham get involved and give their opinion during this consultation period. its historic character makes it a special place for people to live, work and enjoy life and i can’t wait to see how the High Street Heritage Action Zone can improve this for the future. »
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